He has been called the Euell Gibbons for the 21st Century.
For those who don't know, Euell Gibbons was an authority on wild food foraging and a leading proponent of natural foods. He gained popular fame as the spokeman for Grape Nuts cereal. Mr. Gibbons observed, "We live in a vastly complex society which has been able to provide us with a multitude of material things, and this is good, but people are beginning to suspect we have paid a high spiritual price for our plenty."
Not too well known, but TRUE: Cooky Cat introduced Mr. Gibbons to the cat tail! CC still winces, though, when he sees that Grape Nuts commercial and Euell Gibbons cutting a cat tail. Sure, Cooky Cat can be a cut up, but he's a sensitive New-Age guy and perrr-ty careful about his own tail. When foraging yourself, Cooky Cat says "make sure that you cut a cat tail, not a cat's tail."
Our George is many things: an outdoorsman, wild food forager, connoisseur of fresh/whole/local/seasonal. Proponent of the macrobiotic diet and sometime raw foodist. In his own words, "Keep it real. Peace and Love. Naturally." Mr. Natural is a close friend and mentor.
Here we see George himself on a recent trip into the hinterlands in search of the elusive wild catsup tree. His complete stable of can do, go anywhere vehicles makes him undeterred in the face of any obstacle.
The catsup tree is to catsup what the maple tree is to maple syrup. Similar process to produce, very labor intensive. Beats regular catsup by a mile. Cooky Cat had the opportunity, but only once—and purely by accident when he unsuspectingly sidled up to a catsup tree for a stretch and a scratch. Anyhow, he claims it was the cat's meow.